Sancy Suraj: The CEO of Knowles Training Institute on Navigating Uncertainty


Sancy Suraj is a name that has become synonymous with innovation in the corporate education space. As the CEO of Knowles Training Institute, he has made a name for himself by introducing new and innovative training methods, fostering a culture of innovation within his organization, and staying ahead of the curve when it comes to the latest trends and developments in the industry. In this article, we will take a closer look at Sancy Suraj’s journey as an entrepreneur and innovator, and explore some of the key factors that have contributed to his success.

What inspired you to become an innovator in the corporate education space?

As the founder and CEO of Knowles Training Institute, I have always been passionate about empowering individuals and organizations through corporate education. My interest in the corporate education space was initially sparked by my personal experiences as a young professional struggling to find suitable training programs that could help me develop my skills and advance my career. I realized that there was a gap in the market for quality, customized training programs that could be tailored to meet the unique needs of individuals and organizations.

This realization inspired me to establish Knowles Training Institute in 2005, with the vision of providing innovative and high-quality corporate training solutions that could transform individuals and organizations. I wanted to create a training institute that would go beyond traditional classroom-style training and offer dynamic and engaging learning experiences that could drive measurable results for our clients. Over the years, we have built a reputation for excellence in the corporate education space, delivering over 400 courses to clients across 30 countries.

As an innovator in the corporate education space, I have always believed in the power of technology and innovation to enhance the learning experience. We were one of the first training providers in Singapore to embrace e-learning and digital learning solutions, allowing us to deliver engaging and interactive training programs that could be accessed anytime, anywhere. We have also leveraged the latest technologies such as augmented reality, virtual reality, and gamification to create immersive and impactful learning experiences for our clients.

Overall, my passion for empowering individuals and organizations through innovative and high-quality corporate education has been the driving force behind my entrepreneurial journey. I believe that learning is a lifelong journey, and my mission is to create training programs that can transform individuals and organizations and help them achieve their full potential.

Can you share some examples of the innovative training methods you have introduced at Knowles Training Institute?

At Knowles Training Institute, we are committed to providing innovative and dynamic training solutions that can transform individuals and organizations. Over the years, we have introduced several innovative training methods that have been highly effective in enhancing the learning experience and driving measurable results for our clients.

One example of an innovative training method that we have introduced is gamification. We believe that learning should be fun and engaging, and gamification allows us to create training programs that are interactive and rewarding. By introducing elements such as leaderboards, badges, and challenges, we can incentivize learners to actively participate in the training and reinforce key learning concepts.

Another example of an innovative training method that we have introduced is virtual reality (VR) training. We recognize that certain industries, such as aviation and healthcare, require high-risk training scenarios that are difficult to replicate in real life. VR training allows us to create immersive and realistic simulations that can prepare learners for real-world situations in a safe and controlled environment. For example, we have developed VR simulations for aviation professionals to practice emergency procedures and for healthcare professionals to simulate complex medical procedures.

We have also introduced microlearning as an innovative training method at Knowles Training Institute. Microlearning involves delivering training content in short, bite-sized chunks that can be accessed on-the-go. This approach is highly effective in addressing the modern learner’s need for flexibility and convenience. By breaking down training content into smaller, more manageable pieces, we can increase retention and ensure that learners are able to apply what they have learned in real-world situations.

Overall, these innovative training methods are just a few examples of the many ways in which we are constantly pushing the boundaries of corporate education at Knowles Training Institute. By staying at the forefront of emerging technologies and learning methodologies, we are able to deliver impactful and transformative learning experiences for our clients.

How do you foster a culture of innovation within your organization?

At Knowles Training Institute, we believe that innovation is key to staying ahead in the rapidly evolving corporate education space. As the CEO, I am committed to fostering a culture of innovation within our organization. Here are some of the ways in which we encourage innovation at Knowles Training Institute:

First and foremost, we create a safe space for our employees to experiment and take risks. We understand that not every idea will be successful, but we encourage our employees to think outside the box and try new things. By creating a culture where failure is seen as a learning opportunity, we can foster a sense of creativity and innovation within our organization.

We also encourage collaboration and knowledge-sharing among our employees. We recognize that the best ideas often come from a diverse range of perspectives and experiences. Therefore, we encourage our employees to share their ideas and collaborate on projects. This can lead to new and innovative approaches to training and development.

Additionally, we invest in our employees’ professional development and training. We recognize that innovation requires continuous learning and growth. Therefore, we provide our employees with opportunities to attend industry conferences, take courses, and engage in ongoing training and development. This helps to keep our employees up-to-date on the latest trends and best practices in the corporate education space.

Finally, we lead by example. As the CEO, I strive to model a culture of innovation by embracing new technologies and approaches to training and development. By demonstrating my own willingness to take risks and try new things, I hope to inspire my team to do the same.

Overall, fostering a culture of innovation requires a commitment to experimentation, collaboration, learning, and leadership. By creating a culture that supports these values, we can continue to push the boundaries of corporate education and provide our clients with innovative and impactful training solutions.

“Innovation is the lifeblood of our organization, and we nurture it by creating a culture where ideas are welcomed, risks are encouraged, and learning is valued. Together, we embark on a journey of continuous improvement, fueled by curiosity and collaboration, as we strive to push the boundaries of what’s possible in the corporate education space.”

What are the key factors that contribute to your success as an innovator in corporate education?

As an innovator in the corporate education space, there are several key factors that have contributed to my success and the success of Knowles Training Institute:

Firstly, I believe that a willingness to take risks and try new things is crucial for innovation. At Knowles Training Institute, we are not afraid to experiment with new technologies and approaches to training and development. By taking calculated risks and being open to new ideas, we have been able to develop innovative training solutions that are highly effective in driving measurable results for our clients.

Secondly, a deep understanding of our clients’ needs is essential for success in the corporate education space. At Knowles Training Institute, we take the time to listen to our clients and understand their unique challenges and goals. By developing training programs that are tailored to their specific needs, we can deliver training solutions that are highly relevant and impactful.

Thirdly, I believe that a commitment to continuous learning and growth is key to staying ahead in the corporate education space. At Knowles Training Institute, we invest heavily in our own professional development and keep up-to-date with the latest trends and best practices in the industry. This allows us to stay ahead of the curve and develop innovative training solutions that are at the forefront of the industry.

Finally, I believe that a culture of innovation is crucial for success in the corporate education space. At Knowles Training Institute, we foster a culture of creativity, collaboration, and experimentation. By creating an environment that supports and encourages innovation, we can develop training solutions that are truly transformative and impactful for our clients.

Overall, these factors, including a willingness to take risks, a deep understanding of clients’ needs, a commitment to continuous learning and growth, and a culture of innovation, have all contributed to my success as an innovator in the corporate education space. By staying true to these values, we can continue to push the boundaries of corporate education and provide our clients with the best possible training solutions.

How do you stay informed about the latest trends and developments in the corporate training industry?

Staying informed about the latest trends and developments in the corporate training industry is critical for success as an innovator in this space. At Knowles Training Institute, we employ several strategies to stay up-to-date on the latest industry news and best practices.

One of the most important ways we stay informed is by attending industry conferences and events. These events provide a great opportunity to network with other professionals in the industry, hear from experts on the latest trends and developments, and learn about new tools and technologies that can enhance our training solutions.

We also make use of industry publications and online resources to stay informed. There are several trade publications and websites that focus specifically on corporate training and development, and we regularly read these to stay abreast of the latest news and trends.

In addition, we make a point of engaging with our clients and staying in tune with their needs and challenges. By maintaining open lines of communication and listening to their feedback, we are able to identify emerging trends and areas where we can develop new training solutions that meet their evolving needs.

Finally, we invest heavily in our own professional development and training. We regularly attend workshops and training sessions on the latest tools and technologies, and we encourage our team members to pursue ongoing education and training opportunities to stay ahead of the curve.

Overall, by leveraging a combination of networking, industry publications, client feedback, and ongoing professional development, we are able to stay informed about the latest trends and developments in the corporate training industry and develop innovative training solutions that are highly effective for our clients.

“Staying ahead of the curve in the dynamic world of corporate training requires a proactive approach to learning and staying informed. We strive to be at the forefront of industry trends, constantly seeking new insights and perspectives to fuel our innovation and deliver cutting-edge training solutions that drive real results for our clients.”

Throughout the interview, Sancy Suraj shared insights into his approach to innovation, his leadership style, and the challenges he has faced as an entrepreneur in the corporate education space. When asked about the innovative training methods he has introduced at Knowles Training Institute, Sancy Suraj highlighted the use of gamification and interactive learning tools to make training more engaging and effective for learners.

Sancy Suraj also discussed his approach to fostering a culture of innovation within his organization. He emphasized the importance of collaboration and creating a safe space for employees to experiment and take risks, while also balancing the need for innovation with the practical demands of running a successful training company.

One of the key themes that emerged from the interview was Sancy Suraj’s commitment to staying informed about the latest trends and developments in the corporate training industry. He emphasized the importance of continuous learning and engagement with industry experts and thought leaders to stay ahead of the curve.

What role does collaboration play in driving innovation at Knowles Training Institute?

Collaboration plays a critical role in driving innovation at Knowles Training Institute. As a company that is focused on delivering cutting-edge corporate training solutions, we believe that the best ideas and innovations often come from collaborative efforts and the sharing of diverse perspectives.

One way we foster collaboration is by encouraging our team members to work together across different departments and areas of expertise. This allows us to leverage the strengths of each team member and develop solutions that are truly innovative and effective.

We also place a strong emphasis on open communication and idea-sharing. We hold regular team meetings and brainstorming sessions to discuss new ideas and approaches to training, and we encourage all team members to contribute their thoughts and ideas.

In addition, we often collaborate with external partners and industry experts to develop new training solutions. This allows us to leverage the expertise of others and gain new insights and perspectives that can drive innovation.

Finally, we place a strong emphasis on a culture of continuous learning and improvement. We encourage our team members to pursue ongoing education and training opportunities and to stay up-to-date on the latest trends and developments in the industry. This helps to ensure that we are always bringing the best ideas and approaches to the table when collaborating on new projects.

Overall, collaboration is a key driver of innovation at Knowles Training Institute. By fostering a culture of open communication, idea-sharing, and continuous learning, we are able to develop training solutions that are truly innovative and effective for our clients.

How do you balance the need for innovation with the practical demands of running a successful training company?

Balancing the need for innovation with the practical demands of running a successful training company is a critical challenge for any entrepreneur. At Knowles Training Institute, we have developed several strategies to strike this balance effectively.

One of the most important strategies we employ is to maintain a close focus on our clients’ needs and expectations. While we are always looking for new and innovative approaches to training, we also recognize that our clients have specific goals and objectives that they need to achieve. As a result, we ensure that any new training solutions we develop are closely aligned with our clients’ needs and are designed to help them achieve their desired outcomes.

Another key strategy we employ is to balance short-term needs with long-term goals. While it can be tempting to focus solely on short-term revenue goals and immediate client needs, we believe that it is important to also maintain a longer-term perspective and invest in new training solutions and approaches that will help us stay ahead of the curve in the years to come.

We also prioritize a culture of continuous improvement and experimentation. While not every new training solution or approach will be successful, we believe that it is important to remain open to new ideas and to experiment with new approaches. By continuously evaluating and refining our training solutions, we are able to develop more effective and innovative solutions over time.

Finally, we make a point of investing in our team members and providing them with ongoing training and professional development opportunities. By ensuring that our team members have the knowledge and skills necessary to develop and implement innovative training solutions, we are better equipped to strike the balance between innovation and practicality.

Overall, balancing the need for innovation with the practical demands of running a successful training company requires a strategic and deliberate approach. By focusing on client needs, maintaining a long-term perspective, prioritizing experimentation and continuous improvement, and investing in our team members, we are able to successfully navigate this balance and develop innovative training solutions that are effective and practical for our clients.

Can you share a story of a time when your innovative approach to corporate education led to significant positive outcomes for a client?

One example of a time when our innovative approach to corporate education led to significant positive outcomes for a client was when we worked with a leading technology company to develop a customized training program for their sales team.

The client had been struggling to effectively communicate the value of their products to potential customers, and as a result, sales were lagging behind expectations. We recognized that the traditional sales training approach of focusing solely on product features and benefits was no longer sufficient in today’s rapidly evolving business landscape. Instead, we proposed a more innovative approach that incorporated training in the areas of emotional intelligence and storytelling.

We worked closely with the client to develop a customized training program that focused on teaching the sales team how to identify and connect with their customers’ emotions, and how to tell compelling stories that effectively communicated the value of their products. The program also incorporated role-playing exercises and ongoing coaching and feedback to ensure that the sales team was able to effectively implement the skills they had learned in real-world scenarios.

The results were significant. Within just a few months of implementing the training program, the client reported a significant increase in sales, with the sales team consistently exceeding their targets. The client also reported an improvement in customer satisfaction and loyalty, as the sales team was better able to effectively communicate the value of their products and connect with customers on an emotional level.

This experience reinforced our belief that innovative approaches to corporate education can have a significant impact on business outcomes. By focusing on the specific needs and challenges of our clients and incorporating innovative training methods, we are able to develop customized solutions that are effective and practical in achieving their goals.

What challenges have you faced as an innovator in the corporate education space, and how have you overcome them?

As an innovator in the corporate education space, one of the biggest challenges I have faced is resistance to change. Many clients and even some employees may be hesitant to try new and innovative approaches to training, particularly if they have been using traditional methods for many years.

To overcome this challenge, we focus on building a strong case for the benefits of our innovative approach. We demonstrate how our approach can improve outcomes, and we provide evidence and case studies to show how it has worked in similar situations. We also engage in open and honest communication with clients and employees to address any concerns and answer any questions they may have.

Another challenge we have faced is keeping up with rapidly changing technology and trends. The corporate education space is constantly evolving, and it can be difficult to stay ahead of the curve. To overcome this challenge, we invest heavily in research and development and collaborate with other experts in the field to stay informed about the latest trends and developments. We also prioritize ongoing education and training for our employees to ensure that they have the skills and knowledge needed to stay on the cutting edge of the industry.

Finally, a key challenge in the corporate education space is maintaining high levels of engagement and motivation among learners. Traditional training methods can often be dull and unengaging, and it can be difficult to keep learners interested and motivated. To overcome this challenge, we incorporate a variety of engaging and interactive elements into our training programs, such as gamification, storytelling, and multimedia content. We also focus on creating a positive and supportive learning environment that encourages participation and collaboration.

Overall, the key to overcoming these challenges as an innovator in the corporate education space is to remain committed to our vision and values, and to continually adapt and evolve our approach to meet the needs of our clients and learners. By embracing new technologies and methods, building strong relationships with clients and employees, and prioritizing engagement and motivation, we are able to drive innovation and achieve positive outcomes in the training industry.

What advice do you have for other entrepreneurs looking to make a name for themselves as innovators in their industries?

As an entrepreneur and innovator in the corporate education space, I have learned many valuable lessons that I believe can be applied to any industry. Here are a few pieces of advice that I would offer to other entrepreneurs looking to make a name for themselves as innovators:

Firstly, never stop learning. The key to innovation is staying ahead of the curve and constantly seeking out new knowledge and insights. Make sure you are always reading, attending conferences and seminars, and engaging with experts in your field to stay informed about the latest trends and developments.

Secondly, be willing to take risks. Innovation often requires stepping outside of your comfort zone and trying new things, even if they may not be guaranteed to succeed. Don’t be afraid to experiment and take calculated risks in pursuit of your vision.

Thirdly, focus on building strong relationships with your clients and customers. Innovation is not just about coming up with new ideas, but also about creating value for your clients and meeting their needs in new and creative ways. Make sure you are always listening to their feedback and collaborating with them to find solutions that work for them.

Finally, surround yourself with a strong team of employees and collaborators who share your vision and values. Innovation is a team effort, and having a group of talented and motivated individuals who are passionate about your mission can make all the difference in achieving your goals.

Ultimately, the key to making a name for yourself as an innovator is to be persistent, resilient, and adaptable. Keep pushing forward, even in the face of setbacks and challenges, and never lose sight of your vision and values. With hard work, creativity, and a willingness to take risks, anything is possible.

“Innovation is the fuel that propels entrepreneurs to new heights. Embrace a mindset of continuous learning, take calculated risks, prioritize customer relationships, and build a strong team. With determination and a passion for pushing boundaries, you can make a lasting name for yourself as a true innovator in your industry.”

Sancy Suraj’s journey as an entrepreneur and innovator in the corporate education space offers valuable insights for anyone looking to make a name for themselves in their industry. Through his commitment to innovation, collaboration, and continuous learning, he has achieved remarkable success in building a leading corporate training company that serves clients in over 30 countries worldwide. As the corporate education space continues to evolve and adapt to changing market demands, Sancy Suraj and Knowles Training Institute will undoubtedly remain at the forefront of innovation and thought leadership in the industry.